Welcome to Mary-Jo Richie Photography

Mary-Jo| Photographer|
Lifestyle Influencer|
Content Curator

Creator of The Brag Lifestyle.

I’ve always believed that beauty lives in the details the way light hits your skin, the quiet pause before you laugh, the soft confidence of knowing who you are. Photography, for me, isn’t just about images; it’s about capturing the essence of a woman who’s decided to show up for herself.

Based in South Bend, Indiana, I help women and creators romanticize their everyday lives through timeless, luxury-inspired imagery. From Just Because I Brag sessions to The Photo Brag Club, every experience I create is designed to help you step into your confidence, connect with your community, and brag beautifully because you deserve to feel celebrated, not just seen.

My work is rooted in luxury, confidence, and quality but not the kind that feels out of reach. I believe luxury can live in the quietest moments, confidence can look like calm, and quality is found in every intentional detail.

Whether you’re here to build your brand, capture your lifestyle, or rediscover your glow, I’m here to help you create visuals that feel as good as they look and a story worth bragging about.

About

My New Direction

The past year, my lifestyle and creative direction have evolved and with that, my purpose became clearer. I’ve grown into a season of intentional living, luxury experiences, and authentic storytelling. My work now reflects that same shift: confident, elevated, and deeply personal.

What started as simple portrait photography has transformed into a movement of self-expression, empowerment, and visual storytelling for women in South Bend and beyond.

South Bend is full of talent, but what’s been missing is intentional branding, consistent content creation, and spaces where women can truly show up and shine.

That’s where I come in.

My focus now is on creating lifestyle and branding experiences that teach women how to look and feel confident on camera and in their everyday lives. Through luxury photoshoots, hands-on content sessions, and creative community events, I help bring visibility, style, and strategy to those ready to grow.

This isn’t just about photos, it’s about creating a new standard of content in South Bend and giving women the tools and confidence to stand out.